In February 2023, the UK government committed itself to introducing a new regulatory regime for cryptoassets that will reflect the risks and opportunities that they present.
The FCA has also produced additional details for cryptoasset firms publishing financial promotions to consumers, including the ability for firms registered under the MLRs to publish their own promotional material.
The consultation paper sets out proposals for a future regime and marks the next phase of the government’s approach to regulating cryptoassets. It builds on previous HM Treasury proposals which focused on stablecoins and the financial promotion of cryptoassets.
The proposals seek to deliver on the ambition to place the UK’s financial services sector at the forefront of cryptoasset technology and innovation and to create the conditions for cryptoasset service providers to operate and grow in the UK, whilst managing potential consumer and stability risks. They have been informed by recent market events, including the failure of Sam Bankman-Fried’s FTX, which reinforce the case for effective regulation and sector engagement.
The key issues are;
This consultation will close on 30 April 2023. The government is inviting stakeholders to provide responses to the questions set out above and to share any other views on the proposed approach to regulating cryptoassets.
This consultation sets out a proposed policy approach to bringing cryptoasset activities into the UK regulatory perimeter. The government will consider the responses received and use these to inform a response. If taken forward, further technical consultations will be issued by UK authorities on specific firm rules.
The government is also proposing a bespoke exemption to section 21 of FSMA to enable cryptoasset businesses registered with the FCA under the MLRs 2017, which are not otherwise authorised persons, to communicate their own financial promotions relating to qualifying cryptoassets. The exemption is intended to ensure that a cryptoasset business that is registered with the FCA for anti-money laundering purposes is able to issue its own promotions while the broader cryptoasset regulatory regime is being introduced.
The exemption was initially publicised on 6th February 2023, with the unequivocal words “All cryptoasset firms marketing to UK consumers, including firms based overseas, will soon need to comply with the new UK financial promotions regime. Firms must start preparing now for this regime. We will take robust action against firms breaching these requirements”. The implementation period is expected to be reduced to four months.
Subject to Parliamentary approval, when the regime comes into force, there will be four routes to communicating cryptoasset promotions to UK consumers:
Moreover, the FCA expects to take an approach to cryptoassets consistent with that taken in the new rules, in place since1 February 2023, for other high-risk investments. This will mean firms being required to use specific risk warnings and positive frictions (such as a 24-hour cooling off period) in their consumer journeys, in addition to the overarching requirement that their promotions are clear, fair and not misleading.
Read our latest blog on the FCA’s recent guidance on good and bad practices for AML cryptoasset applications.
Thistle Initiatives has supported firms for over 10 years as a trusted compliance and regulatory advisor. In addition to assisting you as-and-when, our team of specialists can serve as your right hand in meeting and complying with regulations. We understand the importance of staying up-to-date and compliant and are dedicated to providing the guidance and support needed to do so.
Has anything discussed in the article raised questions you want answered? Contact our specialist cryptoasset team now to schedule a free consultation. Get in touch with us by calling 0207 436 0630 or sending an email to info@thistleinitiatives.co.uk.
Thistle Initiatives will continue to monitor and report on the development of the regulatory regime for cryptoassets